Housing Trends Affecting Demographic Groups across America!

by Phoebe Chongchua – Thu, Feb 4, 2010 (Pulled from RealtyTimes)

Moving Trends

The Urban Land Institute predicts there will be two major changes beginning in this new decade in our country that will affect the housing market.

The first is that home appreciation will slow. The report predicts annual appreciation of 1 percent to 2 percent. The second change is that the record-high U.S. homeownership rate will decline from 69 percent to 62 percent.

Four other demographic trends are likely to have an impact as well. Aging baby boomers, those 55 to 64 years old, will keep working, and, some may stay put in their current suburban homes until the values recover. And, just as I wrote about last week, those in this group who do move will look for comfortable, easy homes (first-floor master bedroom), but the report indicates they’ll look for mixed-age living environments that cater to active lifestyles.

The second major demographic trend could impact the second-home market. Those between the ages of 46 to 54 years old, according to the report, are in their prime earning years; however, they lack home equity and may not be able to afford second homes (unlike the older baby boomers).

There are approximately 68-million people that make up Generation Y. This group is even larger than the baby boomers. But the report indicates this group is less interested in homeownership. The author of the report, John K. McIlwain, wrote, “They will be renters by necessity or choice for years ahead.” Not surprisingly, this tech-savvy group places high value on communities—real and virtual—where information and ideas can be shared.

This generation likes walkable, close-in communities. They’re not seeking to escape to the outer edges of town, unless they can’t afford anything nearby. Another big draw—“net zero” homes—green and powered exclusively by alternative energy.

The fourth major demographic trend involves immigrants. This group is often attracted to multi-generational housing in areas that have a strong sense of community. So, larger homes are preferred, if affordable.

Overall, the lasting stability of the U.S. housing market, according to McIlwain, will depend most on the structure and revitalization of the private home mortgage finance system.

“Re-establishing a robust private mortgage market will require both strong market fundamentals and a reformed mortgage securitization structure that eliminates past abuses,” McIlwain said. Bye-bye suburbia, study says. Well, not completely. But the study does indicate that several factors are escalating the popularity of urbanization: two-person household growth (including those households without children), fewer baby boomers moving to the suburbs, Gen Y opting/forced to rent rather than own, and public policies that encourage compact development.

However, the author of the study says that urban infill development can’t accommodate all the housing demand from the demographic groups. McIlwain cautions that suburban development “must adapt or it will be obsolete.” A new era is blossoming, “The suburban century is over. This is the urban century.” Today’s Local Market Conditions Report

If you or someone you know is considering moving to the West Houston or Katy areas, please contact Stephen Reddell for asssistance. Learn more at www.katyfamilyhomes.com.

Houston Airpark Communities

In recent years many residential airparks have been popping up all over the country. And while Houston doesn’t have too many fly-in airparks there are a few worth mentioning to those of you looking to purchase homes in Houston airpark communities. Both Dry Creek Airport in Cypress, Texas, as well as Lake Livingston Airpark in Lake Livingston are both fly-in residential airparks offer a great selection of Houston homes.  Additionally, there are plenty of private airports located throughout the Houston area close to residential communities where you can begin your search for homes.

Dry Creek Airport – Cypress, Texas

The SRACA homeowners association services residents of Dry Creek Airport in Cypress, Texas. Membership in the homeowners association as well as access to the airport are limited to residents of the community and their guests. Dry Creek holds a long history in Houston spanning more than three decades making this an excellent community to search for Houston airpark homes.

Currently, there is only one home for sale in the Dry Creek Airpark community. MLS #54590894 is currently listed at $799,000 with 4 bedrooms, 3+ bathrooms, and of course, its very own airplane hanger. In addition, this beautiful home offers stunning interiors as well as a unique upstairs ballroom.

If you are interested in seeing this Cypress airpark home give us a call today to set up a time!

Lake Livingston Airpark – Lake Livingston, Texas

If living in an Houston airpark community isn’t enough… Lake Livingston Airpark also provides homeowners with stunning lake views in addition to the convenience of having their own airplanes close at hand. Lake Livingston offers residents a slower paced life while enjoying the treasures that nature provides including amazing fishing, great hiking spots, horseback riding, and more.

Currently, there are no homes built in this Houston airpark but lots are being sold for development. Various lots are still available for purchase and range in price from $32,000 to $75,000. If you are looking to not only live in a lake front Houston airpark but also to develop your own home, Lake Livingston Airpark is definitely the place to search!

Fifteen lots are still available for you to select from. They range in lot size from just under one acre to three acres.

Private Houston Airports

Additionally, there are many small private airports located throughout the Houston area that offer close access to your personal plane. While these airports are not fly-in airparks they are close to numerous residential communities where you may search for homes.

  • Weiser Air Park  (Cypress, Texas)
  • Westheimer Air Park (Richmond + Katy TX)
  • Lane Airpark (Rosenberg TX)

If you are interested in purchasing Houston airpark homes in or around any of the communities mentioned above just let us know! We would love to help you during your search for Houston homes.

Staging is not Interior Design

By:  Joanne O’Donnell http://www.chichomeinteriors.com 

Today’s market requires a more sophisticated approach to preparing a home to sell.  Staging broadens the appeal of a home by accentuating selling features, promoting flow, maximizing space, and neutralizing color and decor.  All of these staging efforts should be done with the goal of quickly securing favorable offers from a greater pool of buyers.

A big difference

Don’t confuse staging with decorating or interior design.  There are similarities, of course: all of these specialties use color, design, scale, and other elements.  However, where interior design caters to likes and dislikes, life choices, and personal style, staging is about neutralizing a home and accentuating the selling features so a wide variety of would be owners can emotionally connect with it. 

In other words, staging is essentially a marketing tool for selling a house. 

Style that is too personal or specific to a particular homeowner or type of homeowner can limit the pool of potential buyers.  When the home remains too personal, buyers often can feel like they are intruding.  They may even have difficulty separating the property from the personality of the owners or decor of the property. 

Here are some practical staging tips to consider.

Cool statements – make them safe, not boring

Neutral colors come to mind, and rightly so.  But, remember, you can go too far with beige.  Sophisticated taupes, rich tans, soft moss greens, and warm creamy yellows can create a welcoming ambiance without making a strong design statement that may eliminate prospective buyers.

Gender neutral – aim for the middle of the road

Homes and rooms should not be so gender-specific as to make half the population uncomfortable.  For instance, if it’s obvious your seller loves pink, recommend she minimize it; combine it with charcoal grey or black and limit to a bathroom or a child’s room.  Relegate lace to the baby’s or little girl’s room, and replace flowery fabric with leaves or geometric or abstract patterns. 

And it’s not just the feminine touches that need to be addressed.  This works both ways.  Re-purpose trophy  rooms, take down the motorcycle and car calendars from the garage, and turn that poker palace back into the wholesome family room the builder intended (and most buyers want.)

Religion – this isn’t the time to display faith

Religion is very personal and, for that reason, should remain out of a home on the market.  This can be a touchy subject, so handle with care; you don’t want to offend.  It can be especially awkward if you don’t share the same belief system as the homeowners. 

Encourage your sellers to remove anything that strongly conveys their specific beliefs.  Remember, it is about selling the home, and the decor needs to be something of a blank slate on which the buyer can superimpose his own life.

Culture and ethnicity – play it down, but not out

Given the multicultural, muti-ethnic nature of our society, styles from around the world have been incorporated into home decor.  Diverse elements don’t have to be eliminated, but they should be used sparingly so that the home doesn’t feel specific to any one ethnicity or culture.

Politics – keep away

Remove anything that projects political convictions.  Buyers who have different beliefs may find themselves thinking about the owners and their politics instead of the features of the house.  They may also wonder if the rest of the neighborhood is of the same political persuasion as the homeowners and whether they would fit in.

Generational Style – avoid extremes, stereotypes

Stage for the targeted buyer while remembering that style spans generations, cultures, geography, etc. Someone over 50 doesn’t necessarily want heavy, ornate furniture any more than everyone under 30 wants glass and chrome.  They rule of thumb is to bring it to the middle with contemporary style; that way, a few accessory changes could satisfy the modern as well as the classic.

There are types of properties where it’s OK to go more in one direction than the other- an urban loft, for instance- but in general, move generational the toward the center.

Collections – pick it up, pack it away

Ah, the bane of stagers’ existences.  People love their collections and want to display them.  To many homeowners, these collections are status symbols and elicit strong emotions.  The classic example is a doll collection that covers every surface of a formal living room; note that this type of collection also holds an esteemed place in the gender-specific category hall of fame. 

Regardless of what the collection is, even if it is the most valuable, beautiful collection imaginable, it will take the buyer’s attention from the selling features of the home.  Combine that with the possibility of theft and breakage, and you should have your sellers getting out the bubble wrap in no time flat.

Stage Right

Here’s an industry truism: Almost every home, regardless of piece or location, can benefit from from some professional staging.  Effective staging is a marketing tool and a learned skill-one well-worth having in your arsenal.

If you, or someone you know is considering moving, please give me a call or shoot me an email. I would love to help you with your real estate needs. I can be found at www.katyfamilyhomes.com and am a REALTOR with RE/MAX Cinco Ranch. Thanks,

Steve #fb